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Your search on subject:Sports teams found these results. 1 to 10 of 16 records in 3.28s



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Attitudinal effects of combined sponsorship and sponsor's prominence on basketball in Europe

Author/Creator: Lardinoit, T., Quester, Pascale Genevieve;
Resource type: journal article
Date: 2001, 2006
Subject: Sports sponsorship; television broadcasting; basketball; sports teams; sports events
Record contributed by: The University of Adelaide

Full Record and related resources:
http://hdl.handle.net/2440/1219
http://link.library.adelaide.edu.au/?atitle=Attitudinal%20effects%20of%20combined%20sponsorship%20and%20sponsor's%20prominence%20on%20basketball%20in%20Europe&aulast=Lardinoit&issn=0021-8499&title=JOURNAL%20OF%20ADVERTISING%20RESEARCH&volume=41&date=2001&pages=48-58&spage=48&epage=58
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http://hdl.handle.net/2440/1219
http://link.library.adelaide.edu.au/?atitle=Attitudinal%20effects%20of%20combined%20sponsorship%20and%20sponsor's%20prominence%20on%20basketball%20in%20Europe&aulast=Lardinoit&issn=0021-8499&title=JOURNAL%20OF%20ADVERTISING%20RESEARCH&volume=41&date=2001&pages=48-58&spage=48&epage=58
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Description
An experimental study conducted in Europe examined the effects of two types of sponsorship activities, on-site sponsorship and televised broadcast sponsorship announcements, undertaken by basketball sponsors. A series of videos provided a variety of treatment exposures to four groups of young subjects, the usual target audience of basketball. The study revealed that the synergy often assumed between on-site sponsorship and television broadcast sponsorship does not exist. Furthermore, the main effect of either method were found to differ for each of the two sponsors of contrasted market prominence involved in the study.

Lardinoit, Thierry and Quester, Pascale G.

Publisher: Advertising Research Foundation - Cambridge University Press
Contributor: School of Commerce

Other identifier: Journal of Advertising Research, 2001; 41 (1):48-58; 0021-8499; 0020011223
Language: en_US
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An experimental study conducted in Europe examined the effects of two types of sponsorship activities, on-site sponsorship and televised broadcast sponsorship announcements, undertaken by basketball sponsors. A series of videos provided a variety of treatment ...
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Nothing but net! A study of the information content in Australian Professional Basketball websites

Author/Creator: Carlson, Jamie, Rosenberger, Philip J., Muthaly, Siva K.;
Resource type: , journal article
Date: 2003
Subject: Marketing, Web sites, Best practice, Basketball teams, Sports, Sports teams
Record contributed by: Swinburne University of Technology

Full Record and related resources:
http://hdl.handle.net/1959.3/5124
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http://hdl.handle.net/1959.3/5124

Description
Competitive intelligence gathering and benchmarking are necessary marketing activities. With the use of the web by sports organizations as a communication medium, there is a need to be able to examine competitor websites. This review describes an easy-to-use technique for examining the information content of competitor home pages as part of an organization's competitive intelligence and bench-marking activities. To illustrate the technique, Australian professional basketball team (NBL) sport websites were examined in order to determine the content of the sites and to determine how the content related to the elements of the marketing mix.

Publisher: Fitness Information Technology
Relation:

Other identifier: swin:5124
Source: Sport Marketing Quarterly, Vol. 12, no. 3 (2003), pp. 184-189
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Competitive intelligence gathering and benchmarking are necessary marketing activities. With the use of the web by sports organizations as a communication medium, there is a need to be able to examine competitor websites. This review describes an easy-to-use ...
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Nothing but net!: a study of the information content in Australian professional basketball websites

Author/Creator: Carlson, Jamie, Rosenberger III, Philip J., Muthaly, Siva;
Resource type: journal article
Date: 2003
Subject: marketing, web sites, best practice, basketball teams, sports, sports teams
Record contributed by: The University of Newcastle

Full Record and related resources:
http://hdl.handle.net/1959.13/27600
http://www.fitinfotech.com/smq/backissueWVU.tpl
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http://hdl.handle.net/1959.13/27600
http://www.fitinfotech.com/smq/backissueWVU.tpl

Description
Competitive intelligence gathering and benchmarking are necessary marketing activities. With the use of the web by sports organizations as a communications medium, there is a need to be able to examine competitor websites. This review describes an easy-to-use technique for examining the information content of competitor home pages as part of an organization's competitive intelligence and benchmarking activities. To illustrate the technique, Australian professional basketball team (NBL) sport websites were examined in order to determine the content of the sites and determine how the content related to the elements of the marketing mix.

Publisher: Fitness Information Technology Inc.
Relation: Sport Marketing Quarterly Vol. 12, Issue 3, p. 184-189

Other identifier: ISSN:1061-6934
Language:
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Competitive intelligence gathering and benchmarking are necessary marketing activities. With the use of the web by sports organizations as a communications medium, there is a need to be able to examine competitor websites. This review describes an easy-to-use ...
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New team identification: Sydney FC, a case study.

Author/Creator: Lock, Daniel John;
Resource type: thesis(phd)
Date: 2009
Subject: Group identity., Sports fans., Sports teams., Sydney Football Club (N.S.W.), Soccer.
Record contributed by: Australasian Digital Theses Program, University of Technology Sydney

Full Record and related resources:
http://hdl.handle.net/2100/848
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http://hdl.handle.net/2100/848

Description
This thesis explores the team identification of fans of a new sport team, using social identity theory. As there is limited research on fans of new sport teams, this study sought to redress this situation by seeking to explain and measure new team identification. Through investigating new team identification, this study extends current applications of social identity theory and understanding of fans of a new sport team. Additionally, by measuring new team identification, this thesis contributes a valid and reliable measure of the construct, and discovery of key themes driving the formation and development of new team identification. A mixed-method research design was used to investigate the central thesis topic. A case study of members of a new sport team, Sydney FC, provided the sample population. The research design included two surveys, administered at the end of the new team’s first and second seasons, respectively, in addition to twenty-one interviews undertaken to deepen understanding of new team identification. The Sports Spectator Identity Scale (SSIS) was used to measure new team identification and test for differences in identity strength based on participant characteristics. Results indicated that three defining behaviours provided the basis for the formation of new team identification. These were termed: Football first, Origin and Occasion. Measurement of new team identification using the SSIS validated the model in a new team context; however, the value of victory and the identification of rival groupings did not relate strongly to the construct. Member identity strength was significantly influenced by age, salary, membership category and games attended. Five behaviours underpinned the development of new team identification; these were termed: Searching, Expression, Eagerness, Names and Faces, and Spruiking. Social identity theory provided a useful framework to explore the formation and extent of new team identification. The formation of new team identification was strongly influenced by support of football, in this case. The implementation of the SSIS to measure new team identification extended its previous applications. Participant characteristics exerted a clear influence on the strength of new team identification. Members engaged in additional teamrelated behaviours as their new team identification increased and they developed multi-faceted and socially important bonds. Stemming from the key thesis findings, the conceptual outcomes provided a significant contribution to current literature exploring members of new sport teams. Furthermore, the nuanced differences between identification with new and established teams provide a distinct agenda for future research into new sport teams.


Language: en
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This thesis explores the team identification of fans of a new sport team, using social identity theory. As there is limited research on fans of new sport teams, this study sought to redress this situation by seeking to explain and measure new team identification. ...
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"You'll never walk alone" The use of brand equity frameworks to explore the team identification of the 'satellite supporter'.

Author/Creator: Kerr, Anthony Keith;
Resource type: thesis(phd)
Date: 2009
Subject: Team identification., Sports teams., Liverpool Football Club., Brand equity., Sports fans., Satellite fans.
Record contributed by: Australasian Digital Theses Program, University of Technology Sydney

Full Record and related resources:
http://hdl.handle.net/2100/887
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http://hdl.handle.net/2100/887

Description
Globalisation and advances in communications technology have greatly expanded the potential marketplace for professional teams, especially for internationally popular sports. Lewis (2001) claimed that fans are now more likely to support a team based less on a shared geographic connection than on personal reasons. As Ben-Porat (2000) claimed, for these fans a foreign-based team is like “an 'overseas sweetheart,' far away but close to the heart” (p. 344). These 'satellite supporters,' (Kerr 2008, in press), or 'satellite fans' (Kerr & Gladden 2008) represent significant revenue, especially for those team brands that seek international expansion. In addition, an individual's decision to purchase the sports product is largely dependent upon their level of identification with a chosen team. Team identification, or “the extent to which a fan feels psychologically connected” (Wann, Melnick, Russell & Pease 2001, p. 3) to a particular team, is critical to the financial viability of a sports organisation. However, despite the increased attention paid to team identification, the reasons why satellite supporters identify with a foreign-based team have been largely unexplored. To address this need this study asks: What are the most important antecedents in the identification of satellite supporters with their chosen sports team? Recent research also suggests that a relationship exists between team identification and brand equity (Carlson, Quazi & Muthaly 2002; Kerr 2008; Underwood, Bond & Baer 2001). Therefore, the study also asks: Can a conceptual brand equity framework predict the determinants of team identification of satellite supporters? The thesis adopts a case study approach using mixed methods; a strategy that can provide “a fuller understanding of the sports fan” (Jones 1997b). Online questionnaires and semi-structured interviews were administered to members of fan organisations dedicated to the English Premier League's Liverpool F.C. Liverpool F.C. was an appropriate subject for the case study as it has a global fan base, a rich history, and is arguably one of the world's premier team brands. This thesis proposes a number of important antecedents in the satellite supporter's identification with a foreign-based team. These are: media coverage; style of play; the presence of particular player(s); team success; history of success; participation in the highest division; stadium; history of ethical behaviour; and the broadcast quality of games. Furthermore, a conceptual brand equity framework is shown to shed light on the possible determinants of their team identification. This study also confirms that social identity theory is an appropriate perspective to examine foreign fandom; satellite supporters might derive positive psychological benefits from their fandom; and the existence of a brand community dedicated to a professional sports organisation.


Language: en
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Globalisation and advances in communications technology have greatly expanded the potential marketplace for professional teams, especially for internationally popular sports. Lewis (2001) claimed that fans are now more likely to support a team based less on ...
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Monitoring for overreaching in rugby league players

Author/Creator: Coutts, Aaron James., Reaburn, Peter., Piva, Terrence., Rowsell, Gregory John.;
Resource type: , journal article
Date: 2007
Subject: Healthy Communities, Sports teams, Exercise, Public Health (730200), Exercise Physiology (321401), Overtraining -- Biochemistry -- Athlete monitoring -- Team sports
Record contributed by: Central Queensland University

Full Record and related resources:
http://hdl.cqu.edu.au/10018/12161
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http://hdl.cqu.edu.au/10018/12161

Description
The aim of this study was to identify indicators of non-functional overreaching (NFOR) in team sport athletes undertaking intensive training loads. Eighteen semi-professional rugby league players were randomly assigned into two pair matched groups. One group completed 6 weeks of normal training (NT) whilst the other group was deliberately overreached through intensified training (IT). Both groups then completed the same 7-day stepwise training load reduction taper. Multistage fitness test (MSFT) performance, , peak aerobic running velocity (V max), maximal heart rate, vertical jump, 10-s cycle sprint performance and body mass were measured pre- and post-training period and following the taper. Hormonal, haematological and immunological parameters were also measured pre-training and following weeks 2, 4 and 6 of training and post-taper. MANOVA for repeated measures with contrast analysis indicated that MSFT performance and were significantly reduced in the IT group over time and condition, indicating that a state of overreaching was attained. However, the only biochemical measure that was significantly different between the IT and NT group was the glutamine to glutamate (Gln/Glu) ratio even though testosterone, testosterone to cortisol (T/C) ratio, plasma glutamate, and CK activity were significantly changed after training in both groups. Positive endurance and power performance changes were observed post-taper in the IT group confirming NFOR. These changes were associated with increases in the T/C ratio and the Gln/Glu ratio and decreases in plasma glutamate and CK activity. These results indicate that although there was no single reliable biochemical marker of NFOR in these athletes, the Gln/Glu ratio and MSFT test may be useful measures for monitoring responses to IT in team sport athletes.

Publisher: Heidelberg : Springer Berlin,
Relation: European journal of applied physiology Heidelberg : Springer Berlin, 2007. Vol 99, issue 3 (February, 2007), p. 313-324 12 pages Refereed 1439-6319 1439-6327 (online); aCQUIRe [electronic resource] : Central Queensland University Institutional Repository.

Other identifier: cqu:2601
Language: en-aus
Source: Coutts, A, Reaburn, P, Piva, T & Rowsell, G 2007, 'Monitoring for overreaching in rugby league players', European Journal of Applied Physiology, vol. 99, no. 3, pp. 313-324.
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The aim of this study was to identify indicators of non-functional overreaching (NFOR) in team sport athletes undertaking intensive training loads. Eighteen semi-professional rugby league players were randomly assigned into two pair matched groups. One group ...
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The role of nostalgia in determining consumers' sport team identification

Author/Creator: Volkov, Michael, Johnson Morgan, Melissa, Summers, Jane;
Resource type: Conference Paper, Exhibition or Event Item
Date: 2008
Subject: Marketing not elsewhere classified (150599), sport team identification, nostalgia, consumer
Record contributed by: Deakin University

Full Record and related resources:
http://www.deakin.edu.au/dro/view/DU:30018060
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http://www.deakin.edu.au/dro/view/DU:30018060

Description
With the many benefits related to high levels of sport team identification, sport marketers, team management and communities at large desire fans to be highly identified with sport teams. Moreover, research has identified that key to developing high levels of team identification within fans are social-psychological mechanisms such as nostalgia (Fink et al., 2002; Funk & James, 2006; Gladden & Funk, 2002). Sport managers need to recognise the importance of nostalgia in the sport setting and its influence on identification (Gladden & Funk, 2002). The purpose of this study is twofold. First, a review of the literature pertaining to team identification, nostalgia and the relationship between these two concepts is presented. Second, a conceptual model together with propositions that will be investigated are provided in order to understand what is the role of nostalgia is in determining consumers’ identification with a sport team.<br />

Publisher: SMA
Relation: isMemberOf: School of Management and Marketing collection; isMemberOf: ERA cluster 4 : Social, Behavioural and Economic Sciences collection; isMemberOf: Higher Education Research Group collection

Coverage: 2008-01-01
Language: eng
Rights: 2008, SMA
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With the many benefits related to high levels of sport team identification, sport marketers, team management and communities at large desire fans to be highly identified with sport teams. Moreover, research has identified that key to developing high levels ...
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Planning and monitoring training loads during the competition phase in team sports

Author/Creator: Kelly, Vincent G., Coutts, Aaron J.;
Resource type:
Date: 2007
Subject: Training loads, Periodization, Team sports
Record contributed by: The University of Queensland

Full Record and related resources:
http://espace.library.uq.edu.au/view/UQ:193820
isMemberOf Excellence in Research Australia (ERA) - Collection http://espace.library.uq.edu.au/list/UQ:152266
isMemberOf School of Human Movement Studies Publications http://espace.library.uq.edu.au/list/UQ:3829
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http://espace.library.uq.edu.au/view/UQ:193820
isMemberOf Excellence in Research Australia (ERA) - Collection http://espace.library.uq.edu.au/list/UQ:152266
isMemberOf School of Human Movement Studies Publications http://espace.library.uq.edu.au/list/UQ:3829

Description
The training and match demands in the competition phase in team sport can vary dramatically depending on the quality of opposition, the number of days between games, and match location. The simple model described in this article can be used to predict the match difficulty and guide the prescription of future training loads during the in-season training phase in team sports.

Contributor: T. Jeff Chandler

Coverage: 2007-01-01T00:00:00Z
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The training and match demands in the competition phase in team sport can vary dramatically depending on the quality of opposition, the number of days between games, and match location. The simple model described in this article can be used to predict the match ...
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NEUROMUSCULAR FATIGUE AND ENDOCRINE RESPONSES IN ELITE AUSTRALIAN RULES FOOTBALL PLAYERS

Author/Creator: CORMACK, Stuart;
Date: 2008
Subject: Team Sport, Overreaching, Overtraining, Monitoring, Performance
Record contributed by: Australasian Digital Theses Program

Full Record and related resources:
http://adt.ecu.edu.au/adt-public/adt-ECU2008.0010.html
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http://adt.ecu.edu.au/adt-public/adt-ECU2008.0010.html

Description
The first purpose of this research was to establish the reliability of numerous measures obtained from a single and short duration repeated countermovement jump (CMJ) utilising a portable forceplate (Experimental Studies 1 and 2). Secondly, the response of reliable CMJ variables and T, C and T:C to a single elite level ARF match was assessed to identify the pattern of response and highlight those measures with the greatest potential for usefulness as monitoring tools across longer periods (Experimental Study 3). Finally, those variables identified as most valuable in Experimental Study 3 in addition to T, C and T:C; were measured throughout a season of elite ARF competition in order to examine the manner of their response and assess the magnitude of change in these variables in relation to performance and training and competition loads (Experimental Study 4).

Publisher: Edith Cowan University. Computing, Health And Science: School Of Exercise, Biomedical & Health Science

Language: en
Rights: http://www.ecu.edu.au/corporate/disclaimer.html; Copyright CORMACK Stuart
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The first purpose of this research was to establish the reliability of numerous measures obtained from a single and short duration repeated countermovement jump (CMJ) utilising a portable forceplate (Experimental Studies 1 and 2). Secondly, ...
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The influence of instructions and body-scaling as constraints on decision-making processes in team sports

Author/Creator: Cordovil, Rita, Araujo, Duarte, Davids, Keith, Gouveia, Luis, Barreiros, Joao, Fernandes, Orlando, Serpa, Sidonio;
Resource type: journal article
Date: 2009
Subject: Motor Control (110603), Cognition, Ecological Psychology, Constraints, Emergent Behaviour, Team Sports
Record contributed by: Queensland University of Technology

Full Record and related resources:
http://eprints.qut.edu.au/28253/
http://eprints.qut.edu.au/28253/1/c28253.pdf
http://www.informaworld.com/smpp/title~db=all~content=g910544198
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http://eprints.qut.edu.au/28253/
http://eprints.qut.edu.au/28253/1/c28253.pdf
http://www.informaworld.com/smpp/title~db=all~content=g910544198

Description
Team games conceptualized as dynamical systems engender a view of emergent decision-making behaviour under constraints, although specific effects of instructional and body-scaling constraints have yet to be verified empirically. For this purpose, we studied the effects of task and individual constraints on decision-making processes in basketball. Eleven experienced female players performed 350 trials in 1 vs. 1 sub-phases of basketball in which an attacker tried to perturb the stable state of a dyad formed with a defender (i.e. break the symmetry). In Experiment 1, specific instructions (neutral, risk taking or conservative) were manipulated to observe effects on emergent behaviour of the dyadic system. When attacking players were given conservative instructions, time to cross court mid-line and variability of the attacker's trajectory were significantly greater. In Experiment 2, body-scaling of participants was manipulated by creating dyads with different height relations. When attackers were considerably taller than defenders, there were fewer occurrences of symmetry-breaking. When attackers were considerably shorter than defenders, time to cross court mid-line was significantly shorter than when dyads were composed of athletes of similar height or when attackers were considerably taller than defenders. The data exemplify how interacting task and individual constraints can influence emergent decision-making processes in team ball games.

Publisher: Taylor & Francis Ltd.
Relation: DOI:10.1080/17461390902763417; Cordovil, Rita and Araujo, Duarte and Davids, Keith and Gouveia, Luis and Barreiros, Joao and Fernandes, Orlando and Serpa, Sidonio (2009) The influence of instructions and body-scaling as constraints on decision-making processes in team sports. European Journal of Sport Science, 9(3). pp. 169-179.

Format: application/pdf
Rights: Copyright 2009 Please consult the authors.
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Team games conceptualized as dynamical systems engender a view of emergent decision-making behaviour under constraints, although specific effects of instructional and body-scaling constraints have yet to be verified empirically. For this purpose, we studied ...
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